Report reveals 5 digital priorities for Aussie SMBS - a must read for harnessing technology to increase profitability
For a business segment considered to be the backbone of Australia, SMBs have sure copped a challenging year. It has required new ways of working, an acceleration of digitalisation and a fresh perspective on the opportunities of the future.
But, while technology can offer a solution, having to traverse the digital landscape without a clear understanding of exactly what challenges it can solve has a propensity to turn opportunity into outlay for company leaders.
In a series of roundtable discussion groups, Australian SMB leaders candidly shared their most pressing challenges, and how technology fits into the equation. The insights from this research indicated five important themes, which are revealed in this report.